About Us
www.class45.com operated by Buy Brand Private Limited is India’s first Brand Name buying and selling Portal. We are a multi-sellermarketplacefor Brands.
For Buyers the portal provides:
- Widest range of Trademarks for acquisition
- Across all 45 classes
- Covering thousands of Goods and/or Services
- Majority of them Registered
- Reasonable cost
- Supervised process for acquisition of Trademarks and recordal as owner thereof
For Sellers the portal provides:
- Authentic marketplace for listing assets
- Outreach to thousands of Potential buyers
- Guided sale and transfer process by experienced professionals
What is a need to acquire a Trademark?
Coining a name of the brand and successfully registering it as a Trademark is not everyone’s cup of tea, especially if don’t have time in hand. There are so many legal hurdles to cross and contingent scenarios to turn to your favour. If you have gone through the process of incorporation of a company you must have experienced the high rejection rate of the company names, since they are identical/similar to an existing Trademark or Company Name. Similarly, when it comes to registration of brand names as Trademarks, the applications have to go through substantive examination and the Trademarks that are descriptive or confusingly similar to existing Trademarks are weeded out in this rigour. Several Trademarks are also opposed and dragged into lengthy opposition proceedings which Brand applicant can not afford. The pendency in the opposition proceedings is the final killer, there are over 2,00,000 pending oppositions (as reported in Reddy’s Laboratories Limited vs. Controller General of Patents Designs and Trademarks (21.03.2022 - DELHC)) in India and it takes about 8-10 years for the matters to come up for first hearing.
In the lifecycle of any startup enterprise, it is not possible to wait 10 years for a Trademark opposition proceeding to complete. It is also mandatory for an enterprise to have a registered Trademark in order to enjoy exclusive listing benefits and this is a requirement of not just the Private but also Government owned e-commerce platforms.
Why to choose class45.com?
With our expertise in the field of Brand Registrations, Buy Brand Private limited is in the process of creating an inventory of 5000+ Brand Registrations, free of any conflict that will be available for sale on a e-marketplace. We call it Brand Inventory/Asset Inventory. The e-marketplace will also allow other Brand Aggregators/sellers to list themselves and offer registered Brands for sale.
Our customers are the Overseas Corporations, Indian businesses and e-commerce sellers who want to launch new products or services for their respective customers.
Our Pricing model depends on various weightage criterion attributed to a Brand/Asset, Trademarks can be purchased, licensed or mortgaged for a limited time or on perpetuity basis. The customers can buy the Brands and an agreement for sale and transfer of ownership will be executed between buyer and seller.
This solution is unique since solves the unmet problems of the entrepreneurs/businesses by providing them with solutions on this e-marketplace.. Currently the Brand registration process is a Time-Consuming process and full of hurdles relating to Trademark Oppositions and rejections. 7 out of 10 new businesses face name availability issues while registering a new company and diverse choice of brand names via e-marketplace is desired by entrepreneurs. Our solution is unique since it also provides sellers of already registered “idle” brand to sell their trademarks and reap the benefits of their intangible asset in real time.